Jeeye LimInformation
CV

Brand Designer with 3 years’ experience in visual communication, branding, and art direction, creating impactful design systems and campaigns for clients across fashion, F&B, finance, and public sectors.

Skilled in developing cohesive brand identities and storytelling across digital, print, packaging, and spatial design.

Aspiring to be a Graphic Wizard !





Category ProjectYear
Academic ProjectReLife for the UK2025
Academic Project
The Great J Brothers x Tate Britain2025

Academic Project
3-hour Zine Challenge2024

Personal Project
Retrospective: S.Korea Millennial’s Nostalgia2024

Commercial Project
Jeongjin:don Restaurant2023

Personal Project
Project ‘Pira 2023’ from S.Korea 2019-2023

Commercial Project
IGE X WFG INTERNATIONAL CONFERENCE 2022

Academic Project
Right Cosmetics for both the visually impaired and non-impaired 2021

Academic Project Right Cosmetics for both the visually impaired and non-impaired2021


Category
Brand System
Product Design
Graphic Design

Attribution
Design 100%

There are only a few cosmetics with the language of the blind, and even that is limited to braille. Although the decoding rate of Braille among the blind is very low at about 5.2%, the fact that it is focused only on Braille can be seen as a lack of social interest in the blind and less research. So for them, I focused on making it possible to distinguish products using various senses other than braille. And I got the answer from 'light', 'voice', 'form', 'scent'.

Unlike conventional cosmetics, which are concentrated in black, gold, and white, the colour of the cap is different for each product, and the main color is inspired by the yellow colour of the braille block that people are reluctant to use.

In addition, when using the product, the first shape of the cap to be touched was designed differently, and the sensor was built in so that when touched, the basic description of the product was supported by voice. It is designed to use both touch and smell in case of hearing impairment.

Design. Jeeye Lim







Background





Experiment with Braille





Brand System










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