Jeeye LimInformation
CV

Brand Designer with 3 years’ experience in visual communication, branding, and art direction, creating impactful design systems and campaigns for clients across fashion, F&B, finance, and public sectors.

Skilled in developing cohesive brand identities and storytelling across digital, print, packaging, and spatial design.

Aspiring to be a Graphic Wizard !





Category ProjectYear
Academic ProjectReLife for the UK2025
Academic Project
The Great J Brothers x Tate Britain2025

Academic Project
3-hour Zine Challenge2024

Personal Project
Retrospective: S.Korea Millennial’s Nostalgia2024

Commercial Project
Jeongjin:don Restaurant2023

Personal Project
Project ‘Pira 2023’ from S.Korea 2019-2023

Commercial Project
IGE X WFG INTERNATIONAL CONFERENCE 2022

Academic Project
Right Cosmetics for both the visually impaired and non-impaired 2021

Personal Project ReLife for the UK2025


Category
Brand System
Editorial Design
Graphic Design
Product Design
Typography & Layout
Printing & Binding

Attribution
100%

The aim of ReLife project is to standardise and simplify the waste separation system across the UK, ensuring that recycling rules are clear, consistent, and easy to follow for everyone. By developing a unified waste classification system, supported by intuitive icons, this initiative seeks to: Reduce confusion around what can and cannot be recycled, Improve recycling rates by making waste sorting more accessible, Encourage public engagement through clear, visually guided information.

Ultimately, the goal is to create a more effective and user-friendly recycling system, helping the UK move towards a more sustainable and circular economy.

Design. Jeeye Lim




Inspired by the way waste is carefully sorted and stacked at the waste centre before heading to recycling facilities, I created a typeface that encourages us to view waste not as rubbish, but as material — something with future potential.





This is a modular bin designed using the colour and icon system I developed through research. It can be customised to suit the needs of each space, helping to reduce confusion and encourage proper separation.






















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