Jeeye LimInformation
CV
Brand Designer with 3 years’ experience in visual communication, branding, and art direction, creating impactful design systems and campaigns for clients across fashion, F&B, finance, and public sectors.

Skilled in developing cohesive brand identities and storytelling across digital, print, packaging, and spatial design.

Aspiring to be a Graphic Wizard !


Branding

Category ProjectYear
Academic ProjectReLife for the UK2025
Academic Project
The Great J Brothers x Tate Britain2025
Commercial Project
Wild Rift Youtuber Event Match2025
Personal Project
Retrospective: S.Korea Millennial’s Nostalgia2024
Commercial Project
Jeongjin:don Restaurant2023
Personal Project
Project ‘Pira 2023’ from S.Korea 2019-2023
Commercial Project
IGE x WFG International Conference 2022
Academic Project
Right Cosmetics for both the visually impaired and non-impaired 2021
Commercial Project
Rebranding for Fashion Brand ‘malit’2020



Editorial & Print

CategoryProjectYear
Academic Project3-hour Zine Challenge2025
Commercial Project
Calendar for 20242023
Personal Project
Jeeye Newspaper 20192019



Visual Assets

CategoryProjectYear
Commercial ProjectKorea SCM & Logistics Festival 2021
2021
Commercial ProjectGraphic Elements for Cafe ‘Le Breeze’2021
Commerical Project
Illustration for Fashion Brand ‘DEMAIN’2020
Commercial ProjectVisual Assets for Character Brand ‘MOONG DOG’2020





Academic Project ReLife for the UK2025


Category
Brand System
Editorial Design
Graphic Design
Product Design
Typography & Layout
Printing & Binding

Attribution
100%

The aim of ReLife project is to standardise and simplify the waste separation system across the UK, ensuring that recycling rules are clear, consistent, and easy to follow for everyone. By developing a unified waste classification system, supported by intuitive icons, this initiative seeks to: Reduce confusion around what can and cannot be recycled, Improve recycling rates by making waste sorting more accessible, Encourage public engagement through clear, visually guided information.

Ultimately, the goal is to create a more effective and user-friendly recycling system, helping the UK move towards a more sustainable and circular economy.

Design. Jeeye Lim




Inspired by the way waste is carefully sorted and stacked at the waste centre before heading to recycling facilities, I created a typeface that encourages us to view waste not as rubbish, but as material — something with future potential.





This is a modular bin designed using the colour and icon system I developed through research. It can be customised to suit the needs of each space, helping to reduce confusion and encourage proper separation.




































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