Jeeye Lim
aspiring to be a graphic wizard

I’m a graphic designer specialising in branding, but my practice also spans across various areas of visual communication, including typography, editorial, video, product, and packaging design.
              I aim to create design that, in some way, makes people’s lives a little better — whether through accessibility, sensitivity, wit. Sometimes serious, sometimes playful, I strive to be a flexible designer who can quickly read the room, understand what’s needed, and respond with empathy and intent.

graphicwizardlim@gmail.com
@jeeye.works


Education

Royal college of Art
Visual Communication Design MA
2024-2025

Hongik University
Visual Communication Design MA
2019-2022

Hanyang University
Industrial Design (major) BA
Visual Communication Design (minor)
2012-2018


Career

2022-2024
Lead Designer at Design Studio ‘Cherrybowl’

2020-2021
Freelance Video Editor

2020
Freelance Illustrator
2022 IGE X WFG INTERNATIONAL CONFERENCE

This international conference shows Woori Financial Group's past and present ESG activities, and talks about its social virtuous cycle and the future ahead. We have used recyclable honey combo board materials to decorate the lobby instead of being used once and thrown away to match ESG themes.

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Exhibition
Brand System
Graphic Design
Attribution
Graphic 80%
Location
Shilla Hotel


2024 Retrospective: S.Korea Millennial’s Nostalgia

As a member of the millennial generation, this project is all about 'nostalgia' - the communication methods we no longer use and the mobile phones we no longer remember. By opening the exhibition and interacting directly with the audience, I witnessed and recorded the reactions of people of different ages. I took various visual elements that were popular in my youth and reinterpreted them through the eyes of 2024. 

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Exhibition
Brand System
Graphic Design
Editorial Design
Attribution
90%
Location
SC Contemporary


2021 Right Cosmetics — Cosmetic Brand for both the visually impaired and non-impaired

There are only a few cosmetics with the language of the blind, and even that is limited to braille. Although the decoding rate of Braille among the blind is very low at about 5.2%, the fact that it is focused only on Braille can be seen as a lack of social interest in the blind and less research. So for them, I focused on making it possible to distinguish products using various senses other than braille. And I got the answer from 'light', 'voice', 'form', 'scent'. 

Read moreCategory
Brand System
Product Design
Graphic Design
Attribution
100%


2025 The Great J Brothers x Tate Britain

Inspired by historical documents preserved at Tate Britain, this project reimagines the life of myself and my older brother through a series of letters. Presented in a document-style format, the collection playfully captures the bickering and banter typical of siblings, while ultimately revealing a deep sense of mutual support and familial bond.

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Editorial Design
Graphic Design
Exhibition
Illustration
Attribution
100%
Location
Tate Britain

2023 Jeongjin:don Restaurant

'Jeongjin:don' means to devote oneself to pork and pork cutlet. I designed the logo and menu of 'Jeongjin:don', which contains the persistence of the pork cutlet owner. 

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Editorial Design
Graphic Design
Illustration
Attribution
100%
Location
Daejeon


2019-2023 Project ‘Pira 2023’ from S.Korea

I wanted to satirise the political system of North Korea and the suffering of the people due to its contradictions in the form of an actual sprayed ‘Pira’. ‘Pira’ refers to a leaflet used primarily by North and South Korea for political propaganda and military purposes.

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Editorial Design
Graphic Design
Illustration
Attribution
100%
LOCATION
Sky


2025 ReLife for the UK

The aim of ReLife project is to standardise and simplify the waste separation system across the
UK, ensuring that recycling rules are clear, consistent, and easy to follow for everyone. By developing a unified waste classification system, supported by intuitive icons, this initiative seeks to: Reduce confusion around what can and cannot be recycled, Improve recycling rates by making waste sorting more accessible, Encourage public engagement through clear, visually guided information.

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Editorial Design
Graphic Design
Product Design
Typography
Brand System
Binding
Attribution
100%


2024 3-hour Zine Challenge

This project was part of the RCA Textual unit “Make a Zine in 3 Hours”. Each student initially chose a theme, then on the day, we were randomly paired and exchanged our topics with a partner. The task was to complete the entire zine—including design, printing, and binding—within three hours. 

Read moreCategory
Editorial Design
Graphic Design
Typography
Binding
Attribution
Design 100%