Jeeye Lim
aspiring to be a graphic wizard

I’m a graphic designer specialising in branding, but my practice also spans across various areas of visual communication, including typography, editorial, video, product, and packaging design.
              I aim to create design that, in some way, makes people’s lives a little better — whether through accessibility, sensitivity, wit. Sometimes serious, sometimes playful, I strive to be a flexible designer who can quickly read the room, understand what’s needed, and respond with empathy and intent.

graphicwizardlim@gmail.com
@jeeye.works


Education

Royal college of Art
Visual Communication Design MA
2024-2025

Hongik University
Visual Communication Design MA
2019-2022

Hanyang University
Industrial Design (major) BA
Visual Communication Design (minor)
2012-2018


Career

2022-2024
Lead Designer at Design Studio ‘Cherrybowl’

2020-2021
Freelance Video Editor

2020
Freelance Illustrator
ReLife for the UK
2025


Category
Editorial Design
Graphic Design
Product Design
Typography
Brand System
Attribution
100%The aim of ReLife project is to standardise and simplify the waste separation system across the UK, ensuring that recycling rules are clear, consistent, and easy to follow for everyone. By developing a unified waste classification system, supported by intuitive icons, this initiative seeks to: Reduce confusion around what can and cannot be recycled, Improve recycling rates by making waste sorting more accessible, Encourage public engagement through clear, visually guided information.

Ultimately, the goal is to create a more effective and user-friendly recycling system, helping the UK move towards a more sustainable and circular economy.

Design. Jeeye Lim



Inspired by the way waste is carefully sorted and stacked at the waste centre before heading to recycling facilities, I created a typeface that encourages us to view waste not as rubbish, but as material — something with future potential.
This is a modular bin designed using the colour and icon system I developed through research. It can be customised to suit the needs of each space, helping to reduce confusion and encourage proper separation.

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